The benefits today for a business to implement a content strategy are as follows:
- To show on respective search engine results pages
- To manage and combat negative press
- Brand yourself as an authority in your industry
- Deliver engagement from both written and visual content
- Create a community
- Drive Traffic which in turn create conversion
- Build Credibility
Now that we have looked at some of the benefits one must ask when does a content strategy kick in?
- After keyword research
- Identifying demand
- Identifying solutions to the problems your audience have
- After social monitoring
- Identifying of trending keywords or events
- Brand Protection
When do you implement a content strategy?