Integrated techniques are the marketing fusion of traditional offline strategies blended with digital and social strategies. This blend of marketing strategies builds an all around diversified approach making your overall strategy versatile and integrated.
Integrated Marketing is the tactical delivery of blended strategy to ensure that you capture all touching points with your clientele. As we are morphing into a more digital arena we are seeing an increasing trend of consumers using different forms of communication with respective brands through various platforms.
The three elements to consider when creating an integrated campaign is
- Consumer Reach
- Consumer Behaviour
- Consumer Reactions
A unified marketing strategy can tap into all three elements above with tremendous results if done correctly. The ultimate goal for an integrated campaign is conversions and many different campaigns show success in different mediums and marketing strategies based on industry and product line.