Social Engagement has so many layers when it comes to conversations. All platforms regardless of stature really are focused to promote engagement, conversation and dialogue. While businesses, brands and individuals are all trying to find the silver lining when it comes to social business engagement, there are 5 key components to consider:
- Reach (Audience)
- Frequency (Consistency)
- Topic (Industry)
- Tone (Voice)
- Credibility (Expertise)
Like a juicy burger, all of the above layers really determine the impact and effectiveness of your social engagement. Social media engagement when done correctly can produce effective results. The big reasons to consider such essentials is to avoid being labelled as a social broadcaster which can do more harm to your rep that anything else.
What layers above do you really focus on?