Marketing has changed and evolved over the years. Lately businesses have also had to adapt to survive current marketing trends to keep up with consumers needs. It’s safe to say we have transitioned from features/benefits to needs/wants. The fact that we are living in a consumer market also has changed how we marketing ourselves.
Pursuit marketing is starting to phase out. Clients don’t want to feel like they are being chased to make buying decisions. In fact too many sales pitches to clients create a perception of desperation and in turn loss of credibility.
Enter the age of attraction marketing. Attraction marketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it.
Through online presence, relationships building and social media Attraction marketing is becoming more effective. You save more time on prospecting and business comes to you through inquiries, followers and relationship funneling.
Attraction marketing is the art of getting clients to buy into you and understand what you can offer them without pitching them anything. This art of having a pitch less pitch can create consumer interest and in turn impact your inbound marketing. Some of the best entrepreneurs today focus on content value and relationship building. They walk away only to find customers begging the user of their services.
Where would like to take your marketing next?