Digital Rebel

Social Playbook

Has your company created a social media playbook? This seems to be the recurring question that I end up asking most of my clients in need of social media deployment.

A social media play book consists of the following entities

  • Value Proposition, Objectives and why factor for a social presence
  • Rules Responsibilities and Accountabilities for the social media team
  • Templates and Social Policies for engagement and usage
  • Social Media workflows, work sheets and accountabilities
  • Who what and why of social conversations
  • Social Time Management and delegation
  • Escalations and Reporting for metrics and analytics
  • Chief Social Officer and the social Team
  • Social Media Policy for Companies and usage

These high level entities to a social media playbook will help give you an effective social presence.

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