Digital Rebel

Social Media Strategy

To celebrate social media week here is another classic blue print that highlights all the different stages to a social media plan:

BUILD A TEAM
Identify key roles
Identify who is responsible for various accountability within the social team
Determine a content policy, what you can do etc.
BUILD THE PLATFORMS
Create social platforms on twitter, face book, you tube channel, linked in and or Google plus.
Create branding and marketing creative for the platforms
Create a “we are social” marketing campaign to help get the word out.
Promote internally the social web presence to educate staff members
Have customer service engage relations through the social platforms
BRANDING
Design branding campaigns through social platforms
Work with creative to promote engagement
Create a branding user experience through the social platform
BUILD A CONTENT MANAGEMENT STRATEGY FOR SOCIAL AND BLOG PLATFORMS
Identify what blogs cover what categories and tags
Create a blogging editorial content calendar
Create an approval, proofing and moderation team
Ensure analytics for blog are properly installed and tracking campaigns
Install live chat on blogging platforms or other features to promote user experience
Potentially integrating a CRM system if not already implemented to manage sites better
CONTENT IMPLEMENTATION
Schedule out blog posts a month in advance
Routine increase of press releases
Create a routine of posting of 5 blogs or more posts a week
Use social platforms to share content
ANALYTICS
Create proper tracking reports
Identify key elements to measure social metrics
Create reports that drive ROI
INTERNET MARKETING
Compliment internet marketing strategy
SOCIAL MONITORING
Test on free monitoring platforms and then expand to paid advertising
Monitor, Mingle and measure
Proper Keyword installation and integration of filters
Consistent Social Monitoring
Brand Reputation
Create Brand chatter by using social intelligence to drive traffic and conversions
SOCIAL CUSTOMER MANAGEMENT
The implementation of a support team that manages social engagement,customer inquiries and funnel sales leads through engagement!
Compliment overall marketing process

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