Digital Rebel

Social Media Reactions

Blogging has been the tool to implement a content proposal and content marketing strategy. Content Marketing is defined as marketing funnels and channels that is designed to be created, shared and distributed with the intention of engaging viewership. This form of engagement is meant to create a brand attraction, following, call to action or prompt a social response. Now social media reactions are actions your viewership takes after they review content you share.

How is blogging evolving because of social media reactions? 

Well typically blogs would prompt comments and user interaction. Since the advent of social media and social reactions likes, plus 1’s and tweets, we are seeing the following actions take place:

  • Multi platform integration of comments and reactions if you are using plugins like DISQUS where Facebook comments are integrated into the blogs
  • Comments occurring on social platforms instead of the actual blog
  • Conversations occurring offline
  • Social reactions like tweets and shares are removing the usual form of blogging reactions…
  • Plugin integration such as livefyre that allows readers to comment or act by logging into their respective social platform.

Dare I say,

“Blogging reactions have become social media reactions!”

Want proof? Well recently I wrote an article called the social media dominatrix. This was one of my most passionate articles and it was over 1000 words. It contained a ton of valuable content and it analyzed how the top social platforms will evolve in the months to come. Now while I was excited about the blog I observed something very unique. I noticed most of the comments were occurring on Facebook where I posted the article instead of my main blog…

While I received a few comments on my blog I was surprised to see interaction and comments made on Facebook, plus ones on google plus and people tweeting my article on their social platforms.

Botom lines social media reactions was replacing what used to be the norm. This does not change the landscape of blogging but evolving it.

So is social media killing blog comments?

The answer is not definitive. Some big name bloggers report decline in comments, other like Seth Godin do not allow blog comments while other writers are seeing an influx of comments….

The challenge with commenting is the user experience… most readers are now viewing blogs through cell phones, smart phones and mobile and tablet devices. It really comes to down to the reader’s ability to comment and if they have to log in to their platforms before they can comment

Other say timing is everything… Whatever the case almost everyone agrees that a definitive call to action prompts a reaction, debate or conversation…

Blogging is changing and evolving and we can only see more changes in the coming years… My prediction is commenting will evolve to something more easier and the actual reaction will be a different form of validation. Regardless of where the conversation is occurring the reaction itself should be validation for the blogger…

Are you noticing any changes to your blog comments? Do people not post comments on blogs no more? How are people reacting to content?


5 Responses to Social Media Reactions

  1. Good post and a great question Bosco! We are definitely seeing a decline in Blog comments, however as you state social interactions on our Facebook and Twitter page are up over the past year.

    Cheers, Jeff.

  2. I think you are dead on… and the reason why people are commenting in their social channels is partly because it is easier to do so if they are already there and discover your blog post as a result of seeing it on Facebook, G+ or other platform.

    The other reason, I believe, is that people want their comments to be seen by their friends. If they comment on their social platform they know that the comment will be seen by people in their own network and may stimulate interaction.

    I don’t think blog comments are dead but as you mentioned in this post, they are evolving. In the very popular blogs there is typically a lot of activity in the comments. Activity breeds more activity… the smaller blogs don’t get the same traffic and therefore less activity in the comments. Nobody wants to be the first on the dance floor and until somebody breaks the ice the comments may remain empty.

    It also comes down to the type of blog and the level of community activity that is encouraged on the blog. A blog with a small audience can have a very passionate and engaged audience on the blog and on social platforms.

    Your post got me thinking not only about blogging but about engagement in other forms of new media like podcasting and web shows. The exact same thing is happening in that space as well.

    Thanks for another great thought provoking post!

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