We are currently in the age of conversation and transitioning into the relationship building phase. Social media is now being integrated onto business marketing plans. It’s no longer if you should incorporate a social media strategy, but rather how best to add scoail platforms best suited for your business.
There are essentially 5 goals we need to achieve when branding our business on a social media platform. Using simple strategies you can see a return for the time and investment you spend using social media to market your business.
The most obvious one is engagement. Engaging prospects will help create conversations and get people talking to you about their likes, what they are looking for and what they don’t like. By participating in discussions you also build an online presence.
The call to action is the next step. Getting visits to your websites and information funnel is necessary to drive traffic. A good strategy is posting new blog posts on your social media outlets. This always seems to be a good way to send traffic to your sites.
An opt-in list is the new asset for online entrepreneurs. Growing your list of followers is the core metrics for social media today. This is a core necessity for your business and a great way to measure successes on your social media campaign.
Email marketing or communicating with your list is necessary to keep your contacts constantly aware of your presence. Sending relevant information is a necessity and auto responders can be a vital resource in this strategy.
Once you have worked on conversation, engagement, interaction and communication it’s now time to send marketing offers to your list. It’s easier to get buying decisions from people that know and follow you.
Marketing with social media can effective when done correctly. The biggest challenge is that people constantly expect to spend their time marketing posts and content right away without focusing on the relationships aspect. There is money to be made through social media if you understand and work on the journey to get there first.