- News Sources
- Market Places
- Content Distribution Channels
- Social Networks
- Search Engines
Ultimately all of these elements should link back to your website or brand. The footprints can integrate with one another and can be both off-line or online. The digital space can contain various channels, platforms and interfaces that make the entire foot print of your brand.
As a brand your ultimate conversion is the call to action that you determine through your social media goals. However before you can achieve a conversion you must configure the purpose of being online or social. After identify what you want the audience