I have been following a few big names in the industry online. I frequently am surprised at how socially awkward these people are in person. I recently had been following this individual for a few months. I engaged in many conversations online and even reached out to this individual. When we finally got to meet in person the conversation lasted minutes.
I find many people glued to their phones and computers are better communicators online than offline. In fact I was blown away at how this individual lacked a social presence and was not confident to carry a conversation. The worst thing you can do when someone is trying to converse with you is look at your cell phone. I was put off and decided to end the conversation early and on a high note.
If you are planning on having a brand presence or become a speaker you need to be able to communicate with people both offline and online. Charisma, personality and engagement is all key. If you are socially awkward and your body signals give off an unapproachable vibe you will start to see people avoid you in public settings.