I get asked this question almost every day. The truth is my answer can lead to so many business opportunities. I watch the person digest my answer and start to figure out ways how I can be of service to them. However sometimes it can help to have your services listed down for those quick meetings or for the type of people who want to see your services rather than hear it.
I was in that situation this afternoon when I met a copy writer to discuss a potential partnership and outsourcing. You see most service providers who are in start-up phase are looking at growing and having a presence. This is only effective if people affiliated to your product or brand can access your strengths and capabilities in real-time. As our discussion progressed it became very apparent that a service provision list was needed in order for me to outsource work to the copy-writer.
Here is my take on creating a service sheet:
- Most people try to figure out pricing, packaging, market analysis or competitive analysis. The best way to start is list down strengths you can bank on. What can you do?
- Once your categories are built from that initial question, the next step is to list down all the different services you can offer per category. The first time I did this, I had over 80 items on my list.
- After this step, you want to chart this onto an excel sheet and determine your costs per service for each agenda.
- The next step is to identify the estimated time spent to fulfil the service. Remember to factor in time spent on research and preparation.
- I typically recommend a 3 tier price point based on a 3 tier mark up. This can be useful when you are working with different budgets. Lets face it almost every service provider has a different rate based on business, hours dedicated, research and delivery.
- You can also have a mark up percentage for each column so you can see your different profit margins.
The more detailed your service chart the easier it is for you to understand the very core of your business. While your clients and partners wont preview your profit margins or costs, they will certainly appreciate understanding every service you offer. This will give them an edge when it comes to pitching your service to their network.
When was the last time you created a service sheet? What challenges did you face?