I was recently helping a client who was planning on creating an ebook to promote on an e-commerce page. Like most brilliant innovators this client was very technical. There was no question that the client knew their product in and out. The challenge like most specialists is communicating what he was trying to sell to an audience. I was compelled to write a blog post on this because I found many other marketers in the same boat.
It is important to create an
- Emotional product where you can tap into your prospects needs and wants
- Information product where you can deliver the results your prospects are looking for
I recently watched an Eben Pagan video on the importance of creating both informational and emotional products and it really gave a great insight on how e-products are changing and evolving. You check see this video below.