I have been listening to a ton of jazz lately in my down time to help me become more creativity. The smooth grooves prompted me to learn more about these wonderful musical icons. I discovered some amazing quotes that helped me understand a little bit about these famous Jazz musicians. There are 3 very popular jazz slogans that really help you understand social media.
You can play a shoe string note if you are sincere – John Coltrane
When it comes to social media you have to be authentic, sincere and very genuine. Due to social transparency you cannot afford to be anything else. One must nurture relationships and conversations.
When you hit the wrong note, its next note that makes it good or bad – Miles Davis
When it comes to protecting your brand image its important to take ownership and fix any client problems. Social media wont go away and really is transparent. Let everyone watch you take accountability and learn from your mistakes.
The most important thing I look for in a musician is whether he knows how to listen – Duke Ellington
Lets face it, a brand that listens to its audience is a socially successful entity. Its all about listening before you engage or listen. Social listening is one of the key elements of elevating your brand and authority on a social platform.
Which of these jazz quotes hit home with you?