Google partnered with global media outlets among many other web platforms, blogs and niche publishers to create one of the largest advertising network in the world. Contextual marketing allows advertisers to have their ads display on related topic web platforms to target demographics that might not be tapped into your brand.
While there is some myth that such display networks aren’t effective I am seeing an increasing trend of pay-per-click campaigns that include Google display network.
- Visual ads deliver more engagement and peak more interest
- Platforms customized to your niche will bring your brand more awareness
- Ads are more customized towards different demographic
The change of seeing your ad on other Google partnered websites an only help complement your pay-per-click efforts. It’s certainly something worth considering and testing. As always campaigns should be tested on a budget to determine how effective they are.