Companies spend thousands of dollars on marketing or media kits. However in this digital age companies are adopting cheaper cost-effective ways of creating and sharing a kit virtually. You will end up saving a ton of money on print costs. Companies are starting to evolve and place their digital media kits on blogs and web platforms. You can now even download a digital media kit on social platforms.
When creating a digital media kit be sure to include
- Your branding (Logos, banners and or designs)
- Company History and overview
- Mission Statement
- Press kit stories
- Biographies or team overview
- Contact us Page
- Photography and images or video links.
A media kit is a great advertising tool and allows people to access it virtually at no cost to the business. Do you have a virtual or digital media kit?