Digital Rebel

Content Sweet Spot

Content Marketing has a sweet spot. This sweet spot is defined as integrated marketing. Integrated marketing is the art of delivering content based on search factors that results in a social reaction.

There are three factors to consider for integrated marketing

  1. Great Content
  2. Search for Content
  3. Social Reactions
A great example of a success story when it comes to hitting the content marketing sweet spot would be the Gangnam Style Video that has become an overnight you tube sensation.

When these three elements hit combust and reach you have now hit the key elements to integrated marketing. A perfect example of such integrated marketing is the most watched trending you tube video in 2012 that has already had over a billion views. Sources say while the video became viral overnight, the performer now has intentions of releasing an album and already makes a ton of revenue through ads and song downloads… Read the story here


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