Content Curation is the act of discovering, gathering and presenting digital content that surrounds a specific subject matter. The stages of all actions in the process from the process of research to publishing all falls under curation laws. With Googles new algorithm favouring quality content marketers are forced to focus on quality content or loose higher search engine rankings. Surveys are showing that marketers are spending close to 12.5 billions dollars on content creation annually. This number will increase dramatically in the next few years. The following is a great info graphic that gives a better stand on where content curation applies in todays world.
Great content will impacts Search Engine Optimization drastically among many other benefits. The info graphic chart below from Brafton News, best explains how content for SEO works? A great insight on content curation with some vital market statistics are shown below: