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Category Archives: Social Media

10 Current Day Challenges With Social Media

10 Current Day Challenges With Social Media

Social Media has been a great tool for communications and more so conversations between a web audience and brands/businesses. Brands have been attempting to capitalize on the inbound aspect of marketing through social media platforms for the past few months. While some have achieved to capitalize on such social media chatter or dialogue many businesses…

Social Media and Web Eco-system

The web eco system is centred on a brand, website or authority. When creating an online brand one must consider the following main entities: Communities News Sources Market Places Content Distribution Channels Social Networks Search Engines Ultimately all of these elements should link back to your website or brand. The footprints can integrate with one…

The Social Media Island Trap

One of the most common pitfalls for brand when it comes to social media is creating platform silos. We call such silos the social media island trap where a brand will have a non integrating platform that doesn’t connect to other web platforms or social outlets. The other challenge is when you have platforms that…

Social Media Brand Segments.

It is important to understand the different segments to ones brand following on the social media platforms and outlets. A brand segment is a group of people or audience that has a common element or category. Am example of a brand segment could be a group of followers who might be your customers or a…

The LinkedIn Petpeeve.

I have been modifying and updating my linkedin profile to great success. My profile is being viewed a lot more and I happen to make a lot of new connections. My goal is to get 1000 engaging connections before the end of the year which isn’t very hard to do. There is one pet peeve…

What are social media reactions?

Social Media Reactions is when an audience responds to a brand message, action or observation with the intention of being validated or acknowledged. A brand that has a social presence should always remember that social media reactions are transparent and will occur regardless if a brand monitors them. Follow up and engagement is always recommended…

Social Media Influence

Social Media Influence is defined as the impact on consumers to buy into a brands message, following or inventory through social and digital mediums. Factors to consider when it comes to buying decisions include an online experience, search engines, and consumer research. Behaviors are determined through online reviews, conversations, recommendation and how a brand handles…

Jazz and Social Media?

I have been listening to a ton of jazz lately in my down time to help me become more creativity. The smooth grooves prompted me to learn more about these wonderful musical icons. I discovered some amazing quotes that helped me understand a little bit about these famous Jazz musicians. There are 3 very popular jazz…

Social Impact

Social Media has been pivotal for my brand in 2012. Before the year began my focus were solely on my international affiliations and back ground to the internet marketing community. Through affiliate marketing I had managed to build contact from across the globe. Yet through speaking and social media I was able to build a…