Digital Rebel

Category Archives: Marketing

Marketing Tips For Business Owners

What is Integrated Marketing?

What is Integrated Marketing?

Integrated techniques are the marketing fusion of traditional offline strategies blended with digital and social strategies.   This blend of marketing strategies builds an all around diversified approach making your overall strategy versatile and integrated. Integrated Marketing is the tactical delivery of blended strategy to ensure that you capture all touching points with your clientele. As we…

Outdated Marketing Strategies

In the past two years I have seen strong evidence that we are moving towards a digital era where there is more transparency, context and brand attraction. In fact I would be bold enough to say that marketing has morphed into digital story telling. Here is my take on a few outdated marketing techniques. Pitch…

List Marketing

List Marketing is the method of promoting a business to a list of leads or prospects. List marketing occurs after a business has acquired a list to market to. Businesses will obtain such lists either through means of renting a list or going through list vendors that will exchange lists for the purpose of marketing.…

Predictions you can bank on!

Marketing both online and offline is evolving rapidly and we are in constant awe with how fast technological advances are creeping upon us. It seems like every week we are constantly wowed by the next coolest plugin, app or website that can do things that our forefathers spent years trying to accomplish in seconds… The…

Digital Media Kit.

Companies spend thousands of dollars on marketing or media kits. However in this digital age companies are adopting cheaper cost-effective ways of creating and sharing a kit virtually. You will end up saving a ton of money on print costs. Companies are starting to evolve and place their digital media kits on blogs and web…

Blue Ocean Strategy

I recently read this management book titled, “Blue Ocean Strategy” that highlighted one key observation. We are swimming in a very large ocean with a lot of unexplored waters of non customers. There are 3 ponds of non customers out there: First Tier: Soon to be non customers Second Tier: Refusing non customers Third Tier…

David Usher – Art of Marketing, Vancouver

I was very fortunate to attend the Art of Marketing, Vancouver today and was thrilled to see David Usher open the event with his keynote and musical performance. David shared some insights on creativity this morning. One of the big moments when he said that organizations do not change but people do. David happens to…

Do your customers feel your brand?

Do your customers feel your brand? Are you touching them in the right way? How many times do they feel connected to you in your entire business cycle? If you are setting out to distinguish and build your brand you need to ask yourself these questions. The answers to these vital questions basically create the…

Social media marketing plan

I recently happened to attend a social media mastermind group with a few social media directors in Vancouver. I was fortunate to be in a room full of high level individuals who got paid my major corporations to manage their corporate brand. Now while these social media were experts in their field we all managed…

SWAG Marketing

In case this word is new to you, it stands for Stuff we all get (for free). I know the first thing that came to mind is the crap you receive at those conventions. Trust me I have had my fair share of SWAG! Most companies give out SWAG with the intentions of promoting their…