This year has been a really accomplishing one for my online business and my brand. One of the items of my business bucket check list was to visit and participate in the bunker project which is an online podcast radio show in Vancouver. The online podcast show recently celebrated its 100 episode anniversary and I was meaning to make it out before the end of 2012. The show is hosted by Bob Garlick and Andrew McGivern who are just simply entertaining characters…
I ran into Bob at the FPReach event and I had committed to attend such an event. I am so glad I went out to the show.
About The Bunker Project
The underground Bunker Project is a meetup focused on Social Media, Internet Marketing, New Media and Podcasting. Set in the Bunker at the Barklay Hotel on Robson St. in Vancouver, The Bunker Project will appeal to those looking for cutting edge social marketing and new media information and to those who just want to socialize over a beer and exchange thoughts and ideas about social media.
Episode #109 feature a ton of different insights on social media, engagement, list segmentation as well as a coined terminology SMD! (Social Media Diarrhoea). The show is based on entertainment first with an insight on business over a few social beverages. You can listen to the podcast here!
The biggest take away for the night was how effective podcasting can be for a brands community or following. The whole purpose of a podcast is to promote engagement and when applied properly can be extremely beneficial to a brand.