I am a frequent guest on the Allan Knight show and this time around I was asked to share my insights on social media. I even-handed in my smart phone as I am so addicted to it. I discussed the important of having a personal relationship apart from being a digital natives. The power of relationships are vital in the social world.
I defined social media engagement as putting life into meaningful conversations in a digital playground. I also mentioned how social media management refers to working on a web presence. I emphasized that the engagement factor is more important than having a high amount of followers. I spoke of a key trends where online relationships are taken into real life conversations.
I discussed the entities of being social and the why factor for having a presence on the digital platforms. I even discussed the social island trap most commonly found with some brands out there. I also reminded the viewers that social media is simply another platform for communication and interaction to take place.
Finally I referred to the term of integrated campaigns which compliments and infuses social media with other essentials to marketing.