A blog is defined as a web log of content. My business blog has made some impact this year even receiving a top 7 nomination with a group of big names to share the recognition with. Lets analyze the impact of a blog for your business. Content can be used in so many different entities and can be duplicated or regurgitated.
A recent strategy shared with me by my peers was how some businesses would take content from a business blog and include it in a book. A blog is really a bed of content. Many business models have plans of publishing a book in the near future. In fact many businesses have planned for publishing content in the next 3-5 years. The majority of this content is generated from the business blog model.
- How often do you write?
- Is the blogging content consistent?
- What authority are you trying to create?
- Can the content be reused?
- Have you created a table of contents for your potential book?
These questions can answer many questions on how to get a book published. The truth is content is your biggest asset so its important for you to create and store this content.
Are you utilizing your bed of content?